“At the end of the day, you have to know that ‘best practice’ is right for your users in your product.”
There are many times where UX best practice are helpful, useful and a good guide to follow. A quick Google search shows there is no shortage of sites, articles and musings on rules, principles and guidelines under the guise of ‘best practices.’ However, this is also misleading to newcomers and junior UX professionals, as it posits this is the way, often times without context. This can lead to a host of issues and errant conformity, and even work to dull creativity and ingenuity. At the end of the day, you have to know that ‘best practice’ is right for your users in your product. Just because it works in Facebook, doesn’t mean it will work in your application. Best practice does not excuse us from testing with users.